PURETH · PRIVACY POLICY
Your Trust, Respected & Protected.
This policy explains how we collect, use, and protect the personal information you share with us through our website, WhatsApp, email, and direct enquiries.
Information you share
When you browse our site, send an enquiry, or configure a custom gift box, you may choose to share:
* Contact Details: Your name, phone number, email address, and delivery address.
* Gifting Preferences: Occasion details, preferred dry fruit combinations, custom box designs, gift card messages, and estimated budgets.
* Payment Information: Payment verification details (processed securely through authorized payment gateways or direct bank transfers; PURETH does not store your raw banking password or card credentials).
How we use your information
We use your information strictly to provide a seamless, personalized gifting experience:
* Enquiry & Consultation: Responding to your questions, discussing custom box builds, and confirming product availability.
* Order Fulfillment: Assembling your gifts, preparing personalized message cards, and arranging local Amritsar or Pan-India courier delivery.
* Customer Support: Keeping you updated on dispatch timelines, order status, and answering post-delivery queries.
* Business Operations: Maintaining accounting records and verifying compliance with food safety and taxation standards (P.N. ARORA CO.).
Third-party services & platforms
To deliver our products and handle communications, we work with trusted third-party platforms:
* Messaging & Communication: When you initiate a chat with us via WhatsApp or Email, your data is processed according to the privacy practices of Meta (WhatsApp) or your email service provider.
* Logistics & Delivery: We share recipient names, delivery addresses, and contact numbers with registered courier and delivery partners solely for order delivery.
* Web Analytics & Hosting: Standard non-personally identifiable technical data (like browser type or site usage) may be processed to maintain site performance and security.
Data Security & Retention
We take appropriate physical, technical, and organizational measures to safeguard your information against unauthorized access, loss, or misuse:
* Enquiry and order details are limited strictly to personnel responsible for managing your gifts and accounts.
* We retain your transaction and enquiry data only for as long as necessary to fulfill business records, accounting requirements, and customer service needs.
Your Rights & Privacy Requests
You have full control over the personal details you share with us. At any time, you may request to:
* View or update the contact details we have on file for your account.
* Request the deletion of your enquiry history or personal contact information, subject to statutory record-keeping requirements.
